PROJECT ALO
This logo and branding were developed for an entrepreneurial team called ALO. The logo captures several values we upheld as a team: to nourish, to strengthen, to educate, to sustain, to cherish, and to support. As a team, we raised funds for partners serving victims of human trafficking and domestic violence, so I wanted this logo to show the growth of those moving on from trauma in a safe space.
Below are photos of thumbnail drawings I made in ink while developing this design. I've found in design that while an initial idea for a logo can be "good," pushing that idea further can produce the best outcome. This consists of tweaking and repeating sketches, trying a variety of ideas, gathering feedback, and refining the most promising design. I go through a similar thumbnailing process each time I design a logo.
